Brand identity, corporate design system
Background: Samara University ( http://www.ssau.ru/english/ ) is one of the main cultural centers in Russia for the study of the sciences. It is famous for the creation and the production of the SPUTNIK 1 (in Russian “traveling companion”),the first artificial satellite sent into orbit around the earth October 4, 1957. It offers a front-line education and an excellent standard of research into social and cultural projects, as well as dealing with the development and reinforcement of the aerospace industry and high technology. In 2015 it was integrated into the SSAU and renamed Academician Korolev Samara National Research University (Samara University).
Objective: To create a new brand and symbol able to convey the new era of Samara University, giving prominence to specialisation, research and development in the aerospace field.
The project: The solution chosen from the various proposals represents the union and independence of the two universities in a single sign. The new symbol is inspired by the gravitational forces in the universe and expresses the precise, scientific intelligence behind every single activity of the University.