Repositioning, brand and packaging
design system restyling
Aim: to bring strength back to the Mr Day brand, making it become an important player in the snack sector. The project defined a concept that generated a new brand featuring a flour man who offers gourmet products for children with simple, tasty recipes that are suitable for mothers’ requirements.
The project brought excellent sales RESULTS – in 6 months + 48% in value and +51% in volume. The range, initially consisting of 4 products, now has 10 different variations.