GRISBì:
Brand and packaging system redesign
Aim: to update the brand identity and range of Grisbì, leader in the filled biscuit sector. The project has renewed the vigour, strength and elegance of the brand and, at the same time, the food appeal and value of the products preserving and reinforcing the systemic structure of 12 products.
RESULTS in a year: +5% market share and +38% in volume.
