GRISBI FRESH SUMMER:
Special edition, packaging design
Every summer Grisbi launches its fresh Summer Edition, a series of products made to be kept in the fridge so that Grisbi’s fresh pleasure can be fully enjoyed during the hottest season
Our project arose from the need to reduce packaging costs and so it was also the moment to reorganise, giving greater strength and impact to communication and to the logotype, which has been completely redesigned.
Together with the long-standing varieties of Chocolate, Lemon Cream, Hazelnut and Coffee, each year also a “Limited Edition” variety is offered. In 2015 it was coconut (which became an annual variety because of the excellent sales results), while this year it has been the turn of Strawberries and Cream. Two big successes with the public and in taste.