PAN D’ESTE:
Positioning,
brand and packaging redesign
The love for its homeland (Este and Veneto) and the passion for its work are the ingredients which have always marked the Pan d’Este brand since its launch in the 1960s. The force of this vision has generated successful products like the Grissani, tasty and inimitable. The brand placement project that we’ve developed intends to spotlight the aspect of ‘doing well by tradition’. This philosophy doesn’t stop at the high quality of the product and refinement of the style but instead aims at expression in the totality of the company action starting from the brand identity, the design system and the individual products through to all the communication activities and tools.
