Background: Golden Flower is a start-up. A new entrepreneurial venture founded on the owner’s experience and the contacts and knowledge they have acquired in the B2B market. The company’s core values are the variety and colours of the flowers, professionalism and speedy, prompt delivery.
Objective: Create a brand and corporate identity that effectively conveys the company’s values in a distinctive way.
The project: For the more alternative, conceptual proposals, the company has decided to focus on a broad product range and fast delivery times. And what better way to represent this idea than with the cheetah, the fastest animal in the world? However, this cheetah’s coat, creatively redesigned by the capable hands of Marina Durante, represents the vast array of floral products the company offers its clients. In fact, the logo features a selection of these flowers and petals that transform into a colourful trail, like the scent of a fragrance that lingers in the air. The lettering chosen for this logo with a big personality, is an uppercase sans serif font, which has been used to convey the concept of a modern, professional and dependable company.