Positioning, naming, brand and packaging
design and system
Project made for Selezione Casillo, leading italian company in wheat commercialization.
Aim: to create a brand and offer able to express the exceptional union between the leading company in durum wheat semolina and great Italian chefs. The products, all of durum wheat semolina, are exceptional, developed and tested to offer the best results in the kitchen – pizza, pasta, bread, leavened cakes, shortbread cakes and fried products. Elegance, quality, service and food appeal are the main values of the brand whose target is both expert cooks and lovers of good food and cooking.