PANETTONI BERTOLINI & FIGLI:
Packaging & design system
Panettoni Cakes of ‘Casa del Dolce Bertolini e Figli’ (House of Bertolini’s Cakes and Sons), the best panettone cake in Italy dressed by NEOMWinning the first prize in the contest “The Best Panettone Cake” about Italian pastry is surely a great success to be celebrated and enhanced with a package that of course only a champion deserves. This is what we briefly were told about the creation of the identity of the selection of products of the panettoni cakes of ‘Casa del Dolce Bertolini e Figli’. This project started from the design system made for the new brand and immediately applied to another famous product, the “Mandorlato”. However, it differs slightly from it in terms of elegance and preciousness. This has been the starting point that made us create the polka dots in bronze foil (which is actually the same as the brand) applied on the base ‘Verde Bertolini’ (Green Bertolini). The result is that the packaging remains traditional and timeless, but with a contemporary style. The coloured bands have a double function. On one hand you can tell the type of product contained in the boxes and on the other hand it becomes easyer to stock the packages, because there are several products in one carton. Each band has its own colour and they are illustrated by Marina and Annalisa, who delighted us again with their wonderful art.
Once more, Bramucci’s printing, made on matt coated paper, has matched the desired outcome.
The result is an elegant and very valuable package, and consistent with the quality of the product contained in it.