menu Logo Logo
Skip to content
  • Projects /
  • Philosophy /
  • 10° /
  • Contacts
  • ITA /
  • ENG
close
  • Projects /
  • Philosophy /
  • 10° /
  • Contacts
  • ITA /
  • ENG
  • image
  • image
  • image

TORTE PRIMAVERA:

Packaging & design system

Background: The Bauli mission aims at involving people in an experience of authentic goodness uniting modernity and tradition, both for festivities and everyday consumption. True affection, family values, the table, the spirit of sharing and rediscovered traditional recipes which lead to its leading position in the so-called ‘anniversaries’ world. However, anniversary cakes start from the beginning of November (Christmas) or April (Easter) while the preceding months are very attractive as people prepare for the start of the festive season. This is the origin of the ‘pre-festive’ segment consisting of sweet dishes, mainly very delicious cakes, often with a chocolate, cocoa or other flavour filling or coating.

Aims of the project

– implement the appetite appeal of the product improving its presentation to understand fully the type;

– increase the perceived added value of the range;

– differentiate the varieties while maintaining a clear family feeling.

Project: Studio images of the range and product. The NEOM project aims at generating contact with the public through the evocation of Primavera (Spring), already recalled by the name of the range. So the product visual is purposely surrounded with coloured flowers and fruit to make its type immediately clear and delicious. The realistic style of drawing with abstract features stresses the sensual aspect of the offer but the product is photographed to accentuate its texture and delicacy.

A purposely, soft rounded tone of voice recalls the palate experience of the products.


more project
back to home
 
Nova

CLIENT:
Nova

PROJECT:

Nova
. . . . . . . .
Brand & Packaging redesign

Saporità

CLIENT:
Saporità

PROJECT:

Saporità
. . . . . . . .
Brand & Design System

Copain

CLIENT:
Copain

PROJECT:

Copain
. . . . . . . .
Brand & Packaging design

Eurochef

CLIENT:
Eurochef

PROJECT:

Chef a Casa
. . . . . . . .
Brand & Packaging redesign

Raguso

CLIENT:
Raguso

PROJECT:

Raguso
. . . . . . . .
Brand & Packaging redesign

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì Baci
. . . . . . . .
Limited Edition

Italbontà

CLIENT:
Italbontà

PROJECT:

Sapori del Tempo
. . . . . . . .
Brand & Packaging Redesign

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Bocconcini
. . . . . . . .
Packaging Redesign

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì Wild
. . . . . . . .
Packaging Design Limited Edition

Alimenta

CLIENT:
Alimenta

PROJECT:

Tempi & Notte Tempi
. . . . . . . .
Brand & Label design

Chocolat

CLIENT:
Chocolat

PROJECT:

Chocolat
. . . . . . . .
Brand & Design system

Tenute Calì

CLIENT:
Tenute Calì

PROJECT:

Tenute Calì
. . . . . . . .
Brand & Design system

AIA

CLIENT:
AIA

PROJECT:

AIA Uova
. . . . . . . .
Packaging & design system redesign

Collirossi

CLIENT:
Collirossi

PROJECT:

Collirossi
. . . . . . . .
Naming, Brand & Corporate identity

Philema

CLIENT:
Philema

PROJECT:

Philema
. . . . . . . .
Label design & shape research

AIA

CLIENT:
AIA

PROJECT:

AIA Carne al Fuoco
. . . . . . . .
Packaging & design system

AIA

CLIENT:
AIA

PROJECT:

Aequlibrium Fior Di…
. . . . . . . .
Packaging design

Alimenta

CLIENT:
Alimenta

PROJECT:

Poggio Maestrino
. . . . . . . .
Logo & label redesign

Alimenta  Capraia

CLIENT:
Alimenta Capraia

PROJECT:

Tenute Capraia
. . . . . . . .
label design

Bertoli & Figli

CLIENT:
Bertoli & Figli

PROJECT:

Panettoni Bertolini & Figli
. . . . . . . .
Packaging & design system

Bauli

CLIENT:
Bauli

PROJECT:

Girella Motta Redesign
. . . . . . . .
Brand & Packaging redesign

Acqua di Nepi

CLIENT:
Acqua di Nepi

PROJECT:

Acqua di Nepi alta ristorazione
. . . . . . . .
Label & shape design

Rocca di Castagnoli

CLIENT:
Rocca di Castagnoli

PROJECT:

Rocca di Castagnoli
. . . . . . . .
Brand & design system

Bertolini & Figli

CLIENT:
Bertolini & Figli

PROJECT:

Amandola
. . . . . . . .
Packaging & design system

Motta

CLIENT:
Motta

PROJECT:

Motta Gran Delizia
. . . . . . . .
Packaging & design system

Lindt

CLIENT:
Lindt

PROJECT:

Lindt cream
. . . . . . . .
Packaging & design system

Bertolini & Figli

CLIENT:
Bertolini & Figli

PROJECT:

Bertolini & Figli
. . . . . . . .
Corporate e packaging design

Bauli

CLIENT:
Bauli

PROJECT:

Bauli Dolci Collezioni
. . . . . . . .
Packaging design

AIA

CLIENT:
AIA

PROJECT:

AIA Aequlibrium redesign
. . . . . . . .
Packaging design

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì redesign
. . . . . . . .
Packaging design

Morato Pane

CLIENT:
Morato Pane

PROJECT:

Morato Linea Base
. . . . . . . .
Packaging design, key visual

Acqua di Nepi Magnifica

CLIENT:
Acqua di Nepi Magnifica

PROJECT:

Acqua di Nepi Magnifica
. . . . . . . .
Packaging design

Morato Dadò

CLIENT:
Morato Dadò

PROJECT:

Morato estero
. . . . . . . .
Concept, packaging design

Carlsberg Italia

CLIENT:
Carlsberg Italia

PROJECT:

Gradaia
. . . . . . . .
Label redesign

Bauli

CLIENT:
Bauli

PROJECT:

Buondì integrale
. . . . . . . .
Packaging design

Golden Flower

CLIENT:
Golden Flower

PROJECT:

Golden Flower
. . . . . . . .
Corporate identity

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Mr. Day Character
. . . . . . . .
Brand Character studies

San Benedetto

CLIENT:
San Benedetto

PROJECT:

Cutolo Rionero
. . . . . . . .
Brand & label redesign

Migliora

CLIENT:
Migliora

PROJECT:

Mamo Milk
. . . . . . . .
Brand & packaging redesign

Acqua Fiuggi

CLIENT:
Acqua Fiuggi

PROJECT:

Fiuggi on the go
. . . . . . . .
Label design

Samara University

CLIENT:
Samara University

PROJECT:

Samara University
. . . . . . . .
Brand identity, corporate design system

Selezione Casillo

CLIENT:
Selezione Casillo

PROJECT:

Racconti del Campo
. . . . . . . .
Positioning, naming, concept,
brand and packaging design and system

Consorzio Svizzero Emmentaler

CLIENT:
Consorzio Svizzero Emmentaler

PROJECT:

Switzerland inside
. . . . . . . .
Concept, Brand visibility

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì Fresh Summer
. . . . . . . .
Special edition, packaging design

Alimenta

CLIENT:
Alimenta

PROJECT:

Poggio Graffetta
. . . . . . . .
Concept, label design

Acqua Fiuggi

CLIENT:
Acqua Fiuggi

PROJECT:

Acqua Fiuggi
. . . . . . . .
Brand and label redesign

Morato Pane

CLIENT:
Morato Pane

PROJECT:

Pan d’Este
. . . . . . . .
Positioning,
brand and packaging redesign

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Mr. Day
. . . . . . . .
Repositioning, brand and packaging
design system restyling

Acqua di Nepi

CLIENT:
Acqua di Nepi

PROJECT:

Winter Special Edition
. . . . . . . .
Special edition, label design

l’Agricola

CLIENT:
l’Agricola

PROJECT:

l’Agricola
. . . . . . . .
Brand and corporate identity restyling

Carlsberg italia

CLIENT:
Carlsberg italia

PROJECT:

Masedu e Arestìdu
. . . . . . . .
Concept, label design

Migliora

CLIENT:
Migliora

PROJECT:

Mamo Milk Baby
. . . . . . . .
Concept, brand and packaging design

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

I Biscotti di Matilde
. . . . . . . .
Positioning, naming, brand and packaging
design and system

Selezione Casillo

CLIENT:
Selezione Casillo

PROJECT:

Semole d’Autore
. . . . . . . .
Positioning, naming, brand and packaging
design and system

Holland Supreme

CLIENT:
Holland Supreme

PROJECT:

Holland Supreme
. . . . . . . .
Concept, brand and packaging design

Acqua di Nepi

CLIENT:
Acqua di Nepi

PROJECT:

Vivia
. . . . . . . .
Brand and label redesign

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì
. . . . . . . .
Brand and packaging redesign

Migliora

CLIENT:
Migliora

PROJECT:

Migliora Packaging
. . . . . . . .
Packaging design

Selezione Casillo

CLIENT:
Selezione Casillo

PROJECT:

Madre Pietra Padre Grano
. . . . . . . .
Positioning, naming,
brand and product range design.

Carlsberg italia

CLIENT:
Carlsberg italia

PROJECT:

Via Augustea
. . . . . . . .
Label design

Acqua di Nepi

CLIENT:
Acqua di Nepi

PROJECT:

Acqua di Nepi
. . . . . . . .
Label redesign

Carlsberg italia

CLIENT:
Carlsberg italia

PROJECT:

Vignana
. . . . . . . .
Label design

Hero

CLIENT:
Hero

PROJECT:

Hero Seta
. . . . . . . .
Key visual and adv campaign

Master Team

CLIENT:
Master Team

PROJECT:

Master Team
. . . . . . . .
Corporate identity


VAT N. 04704730284 - Copyright © 2016 Neom. All rights reserved.
    We use cookies to personalize your experience and to study how our website is used. You consent to our cookies, if you continue to use this website. Accept Read more
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.