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BAULI DOLCI COLLEZIONI:

Packaging design

Background: Bauli’s mission is to involve people, during festivities and in everyday consumption, in an experience of authentic delicacies combining modernity with tradition. A genuine affection, with the values of the family and the table, the spirit of sharing, the rediscovered recipes of tradition. This leads to an important presence of Bauli in the so-called world of festive seasons. However, the period of festive eating starts around the beginning of November, while the whole month of October and a part of September are very appealing as people are preparing for the arrival of the celebrations. This gives rise to the segment known as “pre-festivity”. We are talking of pastries, principally cakes, with a very tempting nature, often filled or coated with chocolate, cocoa or other preparations. Until 2018 this segment featured a certain homogeneity both in the product and in the language of communication.

Strategy: To enrich the proposal in the pre-festivity segment by launching a mini-line of new cakes whose USP (Unique Selling Point) combines tradition with modernity: a delicious fusion of grains of former times with trendy ingredients.

The project: Study the naming, study the image of the line and the product. The NEOM project aims to create an element of novelty on the shelf by communicating the uniqueness and particularity of these new recipes created by Bauli’s confectionery artists.

The name “Dolci Collezioni – Sweet Collections” immediately makes it clear that we are speaking with a different tone of voice from the existing one. The diagonal cut of the background, like the whole layout, goes to enhance the decisive personality of the range that brings together two times apparently far apart: the past with the present, tradition with contemporaneity.

All the rest of the layout is structured to transmit the “appetite appeal” of the product and to be clear, as it is an absolute novelty, about the type and content of the product.

Three variants, three colour codes held together by a fresh, modern system, that are well able to be seen and distinguished with a refreshing, up-to-date style, consistent with this kind of cake.


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Nova

CLIENT:
Nova

PROJECT:

Nova
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Brand & Packaging redesign

Saporità

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Saporità

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Saporità
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Brand & Design System

Copain

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Copain
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Brand & Packaging design

Eurochef

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Eurochef

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Chef a Casa
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Brand & Packaging redesign

Raguso

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Raguso

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Raguso
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Brand & Packaging redesign

Matilde Vicenzi

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Grisbì Baci
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Limited Edition

Italbontà

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Sapori del Tempo
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Brand & Packaging Redesign

Matilde Vicenzi

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Bocconcini
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Packaging Redesign

Matilde Vicenzi

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Matilde Vicenzi

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Grisbì Wild
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Packaging Design Limited Edition

Alimenta

CLIENT:
Alimenta

PROJECT:

Tempi & Notte Tempi
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Brand & Label design

Chocolat

CLIENT:
Chocolat

PROJECT:

Chocolat
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Brand & Design system

Tenute Calì

CLIENT:
Tenute Calì

PROJECT:

Tenute Calì
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Brand & Design system

AIA

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AIA

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AIA Uova
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Packaging & design system redesign

Collirossi

CLIENT:
Collirossi

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Collirossi
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Naming, Brand & Corporate identity

Philema

CLIENT:
Philema

PROJECT:

Philema
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Label design & shape research

AIA

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AIA Carne al Fuoco
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Packaging & design system

AIA

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AIA

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Aequlibrium Fior Di…
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Packaging design

Alimenta

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Alimenta

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Poggio Maestrino
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Logo & label redesign

Alimenta  Capraia

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Alimenta Capraia

PROJECT:

Tenute Capraia
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label design

Bertoli & Figli

CLIENT:
Bertoli & Figli

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Panettoni Bertolini & Figli
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Packaging & design system

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Girella Motta Redesign
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Brand & Packaging redesign

Acqua di Nepi

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Acqua di Nepi alta ristorazione
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Label & shape design

Rocca di Castagnoli

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Rocca di Castagnoli

PROJECT:

Rocca di Castagnoli
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Brand & design system

Bertolini & Figli

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Bertolini & Figli

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Amandola
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Packaging & design system

Bauli

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Torte Primavera
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Packaging & design system

Motta

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Motta

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Motta Gran Delizia
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Packaging & design system

Lindt

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Lindt

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Lindt cream
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Packaging & design system

Bertolini & Figli

CLIENT:
Bertolini & Figli

PROJECT:

Bertolini & Figli
. . . . . . . .
Corporate e packaging design

AIA

CLIENT:
AIA

PROJECT:

AIA Aequlibrium redesign
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Packaging design

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì redesign
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Packaging design

Morato Pane

CLIENT:
Morato Pane

PROJECT:

Morato Linea Base
. . . . . . . .
Packaging design, key visual

Acqua di Nepi Magnifica

CLIENT:
Acqua di Nepi Magnifica

PROJECT:

Acqua di Nepi Magnifica
. . . . . . . .
Packaging design

Morato Dadò

CLIENT:
Morato Dadò

PROJECT:

Morato estero
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Concept, packaging design

Carlsberg Italia

CLIENT:
Carlsberg Italia

PROJECT:

Gradaia
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Label redesign

Bauli

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Bauli

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Buondì integrale
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Packaging design

Golden Flower

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Golden Flower

PROJECT:

Golden Flower
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Corporate identity

Matilde Vicenzi

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Mr. Day Character
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Brand Character studies

San Benedetto

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Cutolo Rionero
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Brand & label redesign

Migliora

CLIENT:
Migliora

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Mamo Milk
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Brand & packaging redesign

Acqua Fiuggi

CLIENT:
Acqua Fiuggi

PROJECT:

Fiuggi on the go
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Label design

Samara University

CLIENT:
Samara University

PROJECT:

Samara University
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Brand identity, corporate design system

Selezione Casillo

CLIENT:
Selezione Casillo

PROJECT:

Racconti del Campo
. . . . . . . .
Positioning, naming, concept,
brand and packaging design and system

Consorzio Svizzero Emmentaler

CLIENT:
Consorzio Svizzero Emmentaler

PROJECT:

Switzerland inside
. . . . . . . .
Concept, Brand visibility

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì Fresh Summer
. . . . . . . .
Special edition, packaging design

Alimenta

CLIENT:
Alimenta

PROJECT:

Poggio Graffetta
. . . . . . . .
Concept, label design

Acqua Fiuggi

CLIENT:
Acqua Fiuggi

PROJECT:

Acqua Fiuggi
. . . . . . . .
Brand and label redesign

Morato Pane

CLIENT:
Morato Pane

PROJECT:

Pan d’Este
. . . . . . . .
Positioning,
brand and packaging redesign

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Mr. Day
. . . . . . . .
Repositioning, brand and packaging
design system restyling

Acqua di Nepi

CLIENT:
Acqua di Nepi

PROJECT:

Winter Special Edition
. . . . . . . .
Special edition, label design

l’Agricola

CLIENT:
l’Agricola

PROJECT:

l’Agricola
. . . . . . . .
Brand and corporate identity restyling

Carlsberg italia

CLIENT:
Carlsberg italia

PROJECT:

Masedu e Arestìdu
. . . . . . . .
Concept, label design

Migliora

CLIENT:
Migliora

PROJECT:

Mamo Milk Baby
. . . . . . . .
Concept, brand and packaging design

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

I Biscotti di Matilde
. . . . . . . .
Positioning, naming, brand and packaging
design and system

Selezione Casillo

CLIENT:
Selezione Casillo

PROJECT:

Semole d’Autore
. . . . . . . .
Positioning, naming, brand and packaging
design and system

Holland Supreme

CLIENT:
Holland Supreme

PROJECT:

Holland Supreme
. . . . . . . .
Concept, brand and packaging design

Acqua di Nepi

CLIENT:
Acqua di Nepi

PROJECT:

Vivia
. . . . . . . .
Brand and label redesign

Matilde Vicenzi

CLIENT:
Matilde Vicenzi

PROJECT:

Grisbì
. . . . . . . .
Brand and packaging redesign

Migliora

CLIENT:
Migliora

PROJECT:

Migliora Packaging
. . . . . . . .
Packaging design

Selezione Casillo

CLIENT:
Selezione Casillo

PROJECT:

Madre Pietra Padre Grano
. . . . . . . .
Positioning, naming,
brand and product range design.

Carlsberg italia

CLIENT:
Carlsberg italia

PROJECT:

Via Augustea
. . . . . . . .
Label design

Acqua di Nepi

CLIENT:
Acqua di Nepi

PROJECT:

Acqua di Nepi
. . . . . . . .
Label redesign

Carlsberg italia

CLIENT:
Carlsberg italia

PROJECT:

Vignana
. . . . . . . .
Label design

Hero

CLIENT:
Hero

PROJECT:

Hero Seta
. . . . . . . .
Key visual and adv campaign

Master Team

CLIENT:
Master Team

PROJECT:

Master Team
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Corporate identity


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