THE TEN “NON-COMMANDMENTS”: WHAT TO ALWAYS KEEP IN MIND TO WORK IN THE WORLD OF BRANDING …AND NOT ONLY
At our venerable age we realized that one of the secrets to being happy is never taking too seriously. At the same time in all these years we have made many experiences and we have decided to share them as “The 10 NON-COMMENDATIONS : semi-serious advice to face life work without stress, maintaining enthusiasm and passion. Or, at least, trying intensely.
1 / THE AGENCY:
the choice of an agency is a very delicate operation. An agency of communication should certainly be professional and speak the same marketing language as the client but equally empathetic to the point of being able to grasp between the lines of the brief and the look of the manager. It will have to be always ready in the answers, but keep more to quality than speed; creative, but also strategic, because creativity without a strategy is like a powerful engine on a car without steering wheel. The agency must be able to understand the brief and execute it to the perfection but have the courage to expand the Vision. Choosing the agency can not be a trio to the lot. If you are looking for an agency call it, talk to it, meet people, look them in the eye, facts tell what their values are and listen if they are true or if, instead, they are just empty words. Get them to explain how they work and then carefully observe the style and skills that emerge through the works. Then choose according to how you are and the company you work for. And not forget the most important thing: to test it with a project.
“Always give your best in any action. This attitude of life will bear fruit beyond imaginable. “
2 / QUALITY:
Companies invest enormous resources, in economic and human terms, in order to develop the own projects. Quality always pays off. Maybe it can be more challenging in several ways but in the end everything comes back, what you receive, always. And remember: Always give your best in any action. This attitude of life will bring fruits beyond the imaginable.
3 / TIME:
remember the value of time. When your project will be finished and made public, NONE will remember how little time you had to do it. Everyone will judge on basis of the result. This is why one of our most important “non-commandments” is: take the time needed. Remember that everything in life needs time to be conceived, grow and develop.
4 / POSITIONING:
Build your project on rock and not on sand. That, outside of metaphor, it means that before you start designing you must always study. An in-depth analysis of data, the creation of a brand and product positioning and a good strategy are the map that will guide you in that path full of dangers and unexpected that is the Marketplace.
5 / FOCUS:
remember that you can not say everything, you can not talk to everyone. To make sure that the message (alias Brand Positioning) has any chance of being understood must be focused in a precise and clear way as clear as the type of audience to which is facing.
6 / CONCEPT:
build your communication strategy on a creative concept. When you have it identified, all the tools, from packaging to advertising, will unfold before your eyes, as beautiful and inviting as the red-carpet on Oscar night. How to recognize the strength of a concept? You recognize it immediately because it is immediately able to open new doors in the mind, new ideas are born spontaneous. .
7 / COHERENCE:
of fundamental importance. “Know thyself,” says the oracle. Be what you are. Emphasize your qualities and uniqueness as long as they are real and part of you. If you pretend to be who you are not soon the truth will come out. Once you have understood who you are you need to communicate it in a way that consistent on all occasions. The mind can hardly stand chaos while at ease with the coherence and harmony (The Golden Rule). All this obviously applies to the Brand, but also to people.
8 / SERENITY:
Work in marketing is a very tiring and stressful job. It is therefore necessary to Find a formula that helps you stay centered. Remember that the silent mind allows you to get into contact with the infinite creative space . Pay attention to nutrients: Food, water, impressions (emotions, contacts, etc). Make the bike. Working too much time sitting down creates accumulation of energy that must be disposed of otherwise it generates toxins. Take some time for yourself, to be quiet, possibly in the middle of nature. Beyond what can be the creed of each one we have found in this ancient prayer a concrete help: accept the things you can not change, have the strength and the courage to change the things that can change and the wisdom to know the difference.
9 / TOGETHER:
Group, Team, Team. Magic words, beyond the imaginable. When two or more people come together in an open, free and unprejudiced way, deciding to collaborate for an superior and common goal, begins a virtuous circle that is truly magica.
10 / THANKS:
thank you, always. Every day, every moment. Make the present a friend you have chosen.Thanks to the customers who trust you, even the most annoying ones, because it is thanks to them that you can put yourself to the test. Thanks to the collaborators, both internal and external, as it is with them that every project is realizes. And thank yourself for being there, for giving your best. And remember: everyone is decisive to achieve the result that is really possible: excellence
“Make the present moment a friend of your choice”